Interesting idea - the SimplicITy (what is it with sad names these days?!), designed specifically for users aged over 65.
Apparently 6 million over 65s have never been on the internet. Big deal? Well, yes: especially as more and more things are only available on the internet these days (or are more easily available on the internet anyway).
Worth a look for target audience stuff and adaptive technology (how you adapt technology for specific groups). Help the Aged has some things to say about that as well. Again, worth a look (heck, we all get old eventually - trust me...)
Useful, as well, I think for some tips on how to design simple to use GUI systems. Always helpful to see some good ideas of that kind of thing.
A good thing I think. Even uses a Linux desktop option...
Showing posts with label target audience. Show all posts
Showing posts with label target audience. Show all posts
Wednesday, 11 November 2009
Monday, 9 November 2009
Target Audience Analysis - Section B
Questions you need to ask:
1. Who is the Target Audience? - describe them in this section. Age, gender, literacy, specific needs, interests, technical knolwedge etc... may all be important
2. What do they need? In terms of the content for the newsletter, the layout and the style. This should stem directly from your analysis of who they are and be specicially linked to points you made
3. How will I give them that in their newsletter? What will you do specifically to meet these needs. Again, everything needs to be linked back to the analysis of the TA. What will it contain? How will it be presented? How, specifically, does this meet their needs?
Again - think content, layout and style.
1. Who is the Target Audience? - describe them in this section. Age, gender, literacy, specific needs, interests, technical knolwedge etc... may all be important
2. What do they need? In terms of the content for the newsletter, the layout and the style. This should stem directly from your analysis of who they are and be specicially linked to points you made
3. How will I give them that in their newsletter? What will you do specifically to meet these needs. Again, everything needs to be linked back to the analysis of the TA. What will it contain? How will it be presented? How, specifically, does this meet their needs?
Again - think content, layout and style.
Labels:
ict and society,
jan10,
newsletter,
target audience,
unit 1 exam