Nice Face (book)

Ah, now there you go. Facebook get negative press one day and then they come back and seemingly offer "control" to their users.

Actually, it seems like a solid move in the fast evolving world of social networking.

Founder Mark Zuckerberg said the aim was to "open up Facebook so that users can participate meaningfully in our policies and our future".
From Facebook offers control to users on the BBC

Facebook has good market share and has become one of the key "names" in the social networking world. But, what you need to remember with all this, is that names, particularly in the dot.com world, can disappear quicker than a duck into a Ferrari if you're not careful.

Who remembers using Alta Vista as the go to search engine? Hmm, certainly do, but nowadays I never seem to go there. The ubiquitous Google occupies the dominant search engine position and is the name. How about Friends Reunited - once a major name, now who goes there? Or Internet Explorer? (OK, that's wishful thinking, although...)

Anyway, Facebook seems to be giving back some control, perhaps even a town hall type of approach with votes and everything to decide policy. In the increasingly wiki-world that seems like good sense:

"People should own their information. They should have the freedom to share it with anyone they want and take it with them anywhere they want, including removing it from the Facebook Service."

I'd say that's a step forward. And a good way for Facebook to retain their growing status and market share as well.