Monday, 9 November 2009

Target Audience Analysis - Section B

Questions you need to ask:

1. Who is the Target Audience? - describe them in this section. Age, gender, literacy, specific needs, interests, technical knolwedge etc... may all be important

2. What do they need? In terms of the content for the newsletter, the layout and the style. This should stem directly from your analysis of who they are and be specicially linked to points you made

3. How will I give them that in their newsletter? What will you do specifically to meet these needs. Again, everything needs to be linked back to the analysis of the TA. What will it contain? How will it be presented? How, specifically, does this meet their needs?

Again - think content, layout and style.

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